Your branding agency
I am your central point of contact for all questions about corporate communication and brand presence.
Tobias Mahlknecht
Who are we?
In autumn 2019, I, Tobias Mahlknecht, founded TM BRANDING. Together with my team of 15 freelancers, we have been solving every kind of branding challenge ever since. Each of us brings passion and expertise for a particular field. Together we deliver very good and, above all, holistic solutions. We are different personalities and individual characters with lots of creative ideas.
Throughout the entire project I am your direct point of contact – the face to the outside world, so to speak.
We all have more than 11 years of experience in our respective fields. As a result, we have already seen and tried so much that we know exactly what works and what doesn't. Respect, trust and working together as equals are particularly important to me personally. I share these values with my team. At this point it's important to me to say that we are an independent agency. I don't want to sell you anything you don't need or that doesn't convince you. We only develop solutions that bring clear added value to you and your company. I'm very ambitious and only satisfied once I've reached the goal. No matter whether it's the summit cross on a hike or the desired end result in our work together.
As someone who feels very close to nature, environmental protection is one of the causes closest to my heart. At TM BRANDING we work fully digitally and 98% paperless. We focus on web design that is as green as possible, sustainable web hosting, and we use local green electricity (at home, too). We also plant a tree through the organisation Review Forest for every Google review we receive. So far we have already been able to plant over 75 trees. I look forward to passing on the knowledge and experience we have gathered to you. Together we will turn your company – or you as a person – into a strong brand. Your target audience, whether potential new customers or job applicants, will be thrilled.
2019
Founding of TM BRANDING in South Tyrol
12 freelancers
Together with my team of 12 freelancers, we solve your challenges
16+ years
Experience in our respective fields
How I turned my passion into my profession and became a branding expert
I'm originally from the Eggen Valley and worked for many years as an editor and editorial manager in Munich. There I helped develop various TV shows such as „Die Comedy Falle“ (SAT1), „Gottschalks Klassentreffen“ (RTL) and „Die Goldene Kamera“ (ZDF). But why am I telling you this?
So clearly that it fits into the big picture like a piece of a puzzle.
Because that's where I discovered my passion for video production. Developing show ideas and shooting entertaining clips for a specific audience – which differs depending on channel, genre and broadcast time – was enormously fun. As in real life, things in television don't always go without challenges. But I learned to react flexibly in order to always achieve the best possible result. That's part of show business. In 2014 I then started my first film and web projects as a freelancer and went on an 8-month trip around the world. Travelling is another passion of mine. I have already visited more than 41 countries, and many more are still on my list. I love having new experiences and getting to know all kinds of people and cultures. That is exactly what excites me so much about my work. I'm always delighted when we manage to work out the core message a person or company wants to stand for and present it clearly to the respective target audience.
In 2016, together with my business partner at the time, I founded EXPLANIDEO GmbH in Bavaria to produce high-quality explainer films for international clients in Germany, Switzerland, Italy and Austria. I still look after many regular clients from that time today. In 2019 I was drawn back to South Tyrol and founded TM BRANDING. Partly because I love being active in nature: hiking, biking, jogging, gym, padel tennis. South Tyrol is the perfect place for all of that. Since then, as a holistically minded team at TM BRANDING, we have been solving every challenge that can arise when you want to communicate something to your target audience. That is exactly what TM BRANDING is all about.
Environmental protection
Sustainable, digital communication for you: green branding for South Tyrol and the DACH region
We work paperless
Within our means, we try to actively advance environmental protection – and let our clients take part in it. At TM BRANDING we work largely (98%) paperless and avoid the outdated postal route wherever possible. Quotes and invoices are sent exclusively by email. Almost all other documents in our day-to-day work are also created and shared digitally. Printed receipts, documents, scripts, concepts, briefing documents or the like: we're very happy to do without them, out of conviction – for the sake of the environment. Our modest contribution to less paper consumption and more efficiency. Will you join in too?
We donate money and plant trees with it
At the same time, we continuously support an organisation in its effort to give something back to the world: every review we receive from clients on our Google Business account is turned into a planted tree. So you can actively take part! How does it work? With the help of the organisation Review Forest from Berlin. For every single one of our Google reviews, Review Forest plants a tree in Mexico, making a valuable contribution to environmental protection. Why Mexico? Because the tropical climate there provides optimal growing conditions. This in turn allows the trees to grow faster than in Central Europe. The result: CO2 is captured faster and more efficiently. We think this reforestation deserves support, so we're happy to pay €5.00 net for every review received – and thus for every tree. Together with our clients, we have already planted over 75 trees! You can find all further information about Review Forest on the organisation's website. 100 points from us for this sensational, sustainable organisation!
TM BRANDING – this is what sustainable digital communication looks like!
For every Google review, we plant a tree with Review Forest. At the same time, we work digitally, with green electricity and almost paper-free.
01
What is Review Forest?
This exciting organisation from Berlin helps entrepreneurs turn their reviews into a good deed: a tree is planted for every Google review – in the name of the reviewer.
02
What does this have to do with us?
We joined this organisation out of conviction and support Review Forest with €5 net per review received. Our small contribution to the environment.
03
How you can contribute too
If you're one of our clients, you can leave us a Google review and do some good: a tree is automatically planted once you submit your review. In other words: project done, tree planted!
04
We work fully digitally
We try to carry out every project in the most environmentally friendly way possible: paperless, using computers powered by green electricity, and with meetings that are mostly held online via video call or, where possible, can be reached by public transport.
05
Green electricity
It's important to us that our electricity consumption is covered by green electricity. We achieve this with the provider Ötzi Strom (100% renewable energy). This enables us to work sustainably. Don't forget: emails, computers, servers and other technical devices use a lot of electricity. Let's try together to source it from sustainable sources.
06
Paperless communication
Quotes and invoices are sent exclusively by email (PDF), and all other documents are digitised wherever possible. We do without paper printouts 98% of the time – that is our contribution to the vitally important cause of environmental protection.
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