X TIMBER
Project:
Explainer video
Industry:
Wood processing, South Tyrol
Service:
Complete production
What we did
The challenge
The local wood-processing business has developed into an innovative, international company. After 75 years it was time for a rebranding so the brand would also work on an international level.
The question was how to communicate the rebranding and the motivation behind it to existing customers and partners.
Our solution
A 72-second video made from filmed footage, illustrations and animations explains the background to the repositioning. Existing photo and video material was re-edited and combined.
The explainer video has been well received by customers and reached over 10,000 views across platforms within two months.
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